Every Woman’s Marathon

According to statistics, nearly half of sports participants are women, yet just 5% of all sports coverage features women athletes. #Team Milk set out to change that by committing to support women athletes. In 2024, they hosted the very first Every Woman’s Marathon, “a race for all women”, with the ultimate goal of getting more women out there, experiencing the sense of joy and community that comes with completing a marathon. For the 2025 rendition, I helped create social, email and digital out-of-home assets to inspire and connect women training for the marathon, encouraging them to share their stories, support each other, and build a powerful community.